Kushies baby website

b2c e-commerce website for a baby product distributor

Kushies Baby is a beloved Canadian baby products and accessories distributor that focuses mainly on B2B. They distribute to retailers like Walmart, Toys“R”Us, Buy Buy Baby. Kushies Baby wanted to expand and improve their B2C online store using the Shopify e-commerce platform. I was hired as their full-time designer to reimagine and redesign Kushies Baby’s online experience.

Client: Kushies Baby

Timeline: 3 months (September 2020 – November 2020)

Role: UI/UX design, research, content creation, Shopify theme customization

Tools Used: Shopify, DSLR camera, Photoshop, programing languages including Liquid, CSS/SCSS, HTML, and Javascript

Team Member: Sandy Chen, Noa Perez

The new website is a huge success, we saw a significant increase in the number of orders and average order value. Organic traffic increases by 50% in the first year.