Kushies baby

Marketing collateral, packaging, and web design

Kushies Baby is a beloved Canadian baby products and accessories distributor that focuses mainly on B2B. They distribute to retailers like Walmart, Toys“R”Us, Buy Buy Baby. I have worked at Kushies as a web and graphic designer since 2020. My role includes designing e-commerce websites, marketing collaterals, packagings, social media content, email newsletters, brochures, sale presentations.

Client: Kushies Baby

Role: Web and graphic designer

Tools Used: Adobe Creative Suite

Team Member: Sandy Chen, Noa Perez

Signage for Kushies Outlet in Stoney Creek
1. B2B Sales Catalogues

Every year Kushies updates the catalogues to make them look fresh and trendy. Each catalogues feature one category such as feeding, nursing, nursery, etc.

2. Packaging

The new grey speckle background packaging embraces the neutral and modern look.

Product display at Toy R Us
3. E-commerce Website

The new B2C website is designed with busy moms in mind. The products are well-organized so that moms can easily find what they need. We also took new product and lifestyle pictures, wrote detailed description, improved SEO to enhance the shopping experience

4. Email Newsletter

Each week we send one eblast to promote new arrivals, provide information on a specific collection, or inform the customers about an upcoming sale.