24DJs is an annual playground for DJs around the world, hosted by Vibe105. I was commissioned to rebrand and create a marketing campaign for the 2018 event.
Client: Vibe105 Radio Station
Timeline: 3 months (February 2018 – April 2018)
Role: Art director, print and digital designer
Tools Used: After effect, Photoshop, Illustrator, Indesign
Team Member: Si Sun
The event took place at York University in summer (May 8th and 9th). The target audience was mostly millennials, so I embraced eye-catching and bold graphics to resonate with young adults and kick start an exciting summer.