24 djs EVENT

Promotional campaign for 24DJS EVENT

24DJs is an annual playground for DJs around the world, hosted by Vibe105. I was commissioned to rebrand and create a marketing campaign for the 2018 event.

Client: Vibe105 Radio Station

Timeline: 3 months (February 2018 – April 2018)

Role: Art director, print and digital designer

Tools Used: After effect, Photoshop, Illustrator, Indesign

Team Member: Si Sun

The event took place at York University in summer (May 8th and 9th). The target audience was mostly millennials, so I embraced eye-catching and bold graphics to resonate with young adults and kick start an exciting summer.